“I felt like, making it possible for people to have fresh baked cookies that are gourmet and use quality ingredients, like your grandma would make, that this is a way that we could ease someone’s burden,” she says. Thomas points to her own childhood where her community service oriented-mother would often bake homemade cookies, and then the two of them would take the treats to someone going through a difficult period, or conversely, to someone having a day that needed to be celebrated. We live in a time period where a lot of people don’t have time to bake, but I think that baking is a great way to show people love,” Thomas told the California Business Journal. “Before starting this business, I expressed to my husband that something was missing in the market. There was a hole in the market, and she knew that the bakery she had started in her home kitchen during a pandemic could fill it. If Thomas had learned anything during the past year, it was that people not only wanted a product made from quality ingredients, but they also needed a little bit of joy - the kind that comes from sharing a batch of homemade cookies. All she needed to do was sell $500 worth of cookies that day, she told herself. The fact that she and her husband’s checking account was now overdrawn by $450 only concerned Thomas a little. Eight months into the pandemic - following citywide shutdowns, labor shortages, supply chain issues, and a job loss - it was finally opening day for Elise Thomas’ brick and mortar bakery, the Cookie Co., located in Redlands, California.
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